Tips in the world of online business

Dear visitors of our site. In this article we will talk about what we can advise you in the world of online trading and how you can improve your website and increase sales with minimal knowledge. And the first piece of advice is that you need to look at your site through the eyes of a buyer and visitor.
In large companies this will look different, of course, since they have a team of marketers. And to solve this problem, they hire a Focus group, who are shown pages of the site or a new product or something that they want to promote to the masses and find out their opinion about what they see and, based on their feedback, make adjustments and bring the site or product closer to what the buyer himself wants mind. But since you will be the Focus group, I advise you to ask someone from the outside to evaluate your site. Moreover, just like selecting focus groups for large companies, you must also take into account the age, gender and wealth of these people, understanding that, for example, a 75-year-old grandmother will not be able to adequately evaluate a site selling Hosting or, say, premium mobile phones. And the next thing you need to do is to step over yourself and listen to the feedback that you hear from your Focus Group and, based on them, rework the site as much as possible in accordance with their notes. Why do I say move, without using another meaning, simply because your site is often your brainchild and almost always the site owner is 100% sure that he is right in matters of the appearance and functionality of the site. Especially when it comes to brands. But let's face it. In the West, the share of sales from an online portal or store ranges from 20-40% of the company’s total turnover, and in some cases it is 100%, as is the example of the Rozetka company in Ukraine. Our situation with online trading is not so rosy and foreshadows some grandiose achievements. But there are a number of ways that make your business bring you profit even in such an annoying situation.

And the second piece of advice is that you need to install analytics systems on your website to track visitors, view the most visited pages, track conversions and much more that will help you know exactly what is happening with your website and business as a whole.

At the moment, the most common analytics systems are provided by 2 companies: Google and Yandex

Google calls this product Google Analytics, and Yandex calls it Yandex Metrica. But it is worth noting that the statistics and readings of these systems do not always coincide and these are the features of these systems, but they complement each other perfectly. It is also worth noting that you should definitely review your site for indexing errors and other tips from Yandex for Web Masters as well as Google for Web Masters, which will also show the shortcomings and errors of your site. We will not go into detail about these analytics systems, but we will just say that installing and debugging our website using these systems costs 150 hryvnia for each of the systems.

Third, of course, internal optimization of your website, abbreviated as SEO (Search Engine Optimization) is a set of measures to increase the site’s position in search engine results for certain user requests. Typically, the higher a site's position in search results, the more interested visitors come to it from search engines. When analyzing the effectiveness of search engine optimization, the cost of the target visitor is assessed, taking into account the time it takes for the site to reach the specified positions and site conversion.

Therefore, do not listen to the “smart companies” who tell you that SEO is about getting your website links to the first page. We practice on-page optimization and do not engage in link buying or black hat SEO. Why do you ask???

The answer is simple. Basically, companies supply their work, promote your site, and when you refuse their services, they take away their work and your site rapidly begins to “fall” in the search results. We are engaged in Internal optimization and search engines display your site thanks exclusively to Keywords, Description, and Title. You can do this yourself, but our team will do it better, better and faster, especially since adding all this Meta data requires at least minimal knowledge in this area.

The rest of the advice will concern your management specifically, namely:

The telephone numbers listed in the site contacts should always be working and there should always be a person with a pleasant voice who answers the phone. Since it often happens that, having fallen under the hot hand of a director or manager, a client who calls you for the second time will 99% of the time not call, and you shouldn’t hope for that 1% at all.

Letters must be constantly checked as they often indicate the mail of a secretary or a person who is busy with other matters and is not ready to answer letters regarding products or other questions about products. A piece of advice in this case would be to ensure that the person who receives calls and sees mail from the site is the same person.

It also often happens that the site serves purely as an object

boasting and arrogance of the business owner and in no way brings profit to the enterprise, which leads to large losses of customers from the Internet.

Therefore, to summarize this article, it should be noted that a website is, first of all, a tool for making money and in the future it can be an object of pride and prestige.

Good luck with your sales and great achievements)